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	Starlyss McSlade is the Creative Director of What’s the Concept? LLC – graphic and web design and its subsidiary company Star Mc Studios LLC. What’s the Concept? LLC was established in 2002 in Austell, Georgia. As President and Founder of this Georgia based company, Ms. McSlade assists with start up companies in their pursuit of entrepreneurship by analyzing and meeting their visual communication needs and launching the beginnings of their branding process. An Atlanta native, Ms. McSlade received her Bachelor of Arts Degree in Commercial Design from Fort Valley State University in Fort Valley, Georgia and Certification in the Information Technology Webmaster program from Clayton State College and University. Acquiring this skill-set enabled Ms. McSlade to merge her creative imagination with her newly developed knowledge in technology and hone her ability to design and develop website presentations, animations and three dimensional composing. Her education and training covers the scope of 15 years of practical experience.

Art has been my passion since grade school. I have always known that this was the field I wanted to pursue, but growing up I never really understood how to capitalize on my artistic desires. Realizing that I truly wanted to do what made me happy, I walked away from a perfectly comfortable job. I walked away for my own happiness. WTC was born right in the living area of my 1 bedroom apartment. I never saw myself as an entrepreneur but GOD has a funny way of making things happen in your life. With no job and big dreams, this was the time to try. In most cases, I am just like the clients that I service – in pursuit of my own happiness and fulfillment. That is why it is so important that the brand I create is affordable and cost affective.

There are many avenues that I could have pursued: I could sub-let designers to keep the ball rolling from client to client or I could have a template service supporting my design business for quicker turn-arounds.

Instead, I provide original custom designs for my clientele. Clients can contact me with a mere inkling of an idea and trust that I will take them from napkin sketches to a superior final product without fail.

I am always clear and up front with my clients about all details of their project selection. The final work product speaks for itself, the prices are competitive and the turnaround time is reasonable. It is important that my client receives good quality work for an affordable price and it is important that I produce great work for further referrals and to keep the computers running.

If you should decide to use WTC for your personal design service, let me be the first to thank you and welcome you to our circle of special clients.